Stop renting your own guests. Book them direct.
Your guests discover your villa on Booking.com, then Google its name, hoping to book direct. upclick builds story-driven, search-first websites that help Croatia's finest villas win more direct bookings—so the search ends with you, not a platform taking 19%.
to win back the click — and the booking — your guest was already trying to give you.
15% is never 15%.
Booking.com, Airbnb and Expedia are known as OTAs — online travel agencies. They bring you guests, and they charge for it: in Croatia, Booking.com's commission carries 25% VAT on top, so a "15%" rate is really 18.75%. It leaves quietly, booking by booking, season after season. Forever.
The real commission on a standard 15% Booking.com rate in Croatia, once VAT on the commission is added.
What one €3,500 stay — five nights at €700 — quietly hands to the platform.
The typical annual platform bill for a villa grossing €120,000 through the OTAs.
They Googled your name. Booking.com answered.
Until your own website ranks first for your villa's name, that hopeful search lands right back on the platform's page — and you pay 19% for a guest who was trying to reach you directly. With upclick, the same search becomes a direct booking.
We build the front door.
A website worthy of a €700-a-night stay: your story told beautifully, found first on Google, booked directly — and always in sync with the platforms you already use.
Found first
SEO architecture that puts your villa at #1 for its own name — and climbing for "luxury villa" plus your island or region. In English, German and Croatian.
Booked direct
A booking engine on your own domain: real-time availability, secure payment, and best-rate perks that give guests a reason to book with you, not the platform.
Always in sync
Availability syncs automatically with Booking.com and Airbnb. No double bookings, no spreadsheet juggling. The OTAs stay your billboard — they stop being your cash register.
Effortless to run
Edit photos, prices and pages yourself — no developer needed. Sub-second loading for guests in Munich, London or New York. Built with eVisitor and fiscalization in mind.
Built on the modern web — Next.js, headless CMS, edge CDN — which, to your guests, simply means: instant, everywhere.
See what direct bookings are worth to you.
Three sliders. Your numbers. No email required.
Assumptions: 15% OTA commission + 25% Croatian VAT on the commission (18.75% effective); upclick at €7,500 build and €300/month care plan. Excludes OTA payment-processing fees and any growth in total bookings from a stronger direct presence — both of which would make your savings larger.
Priced like what it is: a sales channel, not a brochure.
Story-driven design and copywriting in English, German and Croatian. SEO architecture, a direct booking engine with secure payment, and calendar sync with Booking.com and Airbnb. Live in about four weeks.
Hosting on a global edge network, security and updates, daily backups, uptime and calendar-sync monitoring — and support that actually answers. Every line itemized, at true cost.
Google Ads on your villa's own name, email marketing to past guests, rate and season strategy. You only pay when you get paid — and it's still a third of what the OTAs charge.
Your OTA bill last year was likely €15,000–25,000. The Build costs a third of that. Once.
Four steps. One season ahead.
Story
We visit, we listen, we walk the grounds. Your villa's narrative takes shape — and we direct the photography to match it.
Build
Design, copy in three languages, SEO architecture and the booking engine — live in about four weeks.
Connect
Calendars synced with Booking.com and Airbnb, payments switched on, eVisitor-ready guest flows.
Grow
Rankings, content and your direct share compound season after season. The OTAs become your billboard — nothing more.
Villas book in winter for summer, and Google rewards a head start. Sites launched this autumn own their search results by next season.
Fair questions. Straight answers.
Stop renting your own guests back.
Getting in touch with us starts with the numbers: configure your build, leave your contact details, and we'll come back with your offer already framed. If we're a fit, you'll have the plan within a week.